BIG IDEAS LAB 

Hello, Changemaker!

Yeah, we are talking to you. 

If you are looking to share your ideas in a meaningful way, and you don’t know where to start, you have come to the right place. We are ready to teach you everything we know about getting your ideas out of your head and into the world. 

We know, it’s scary and it is totally possible!

Our last group of changemakers went on to launch businesses, start podcasts, deliver keynotes, teach workshops, and completely change their lives (and the lives of their audiences) for the better.

Now it’s your turn.

If you are ready to raise the bar in your life, create change in your world, and build a future you are proud of, we are so ready for you.

Your future self is thanking you for the decision you are about to make. 

See you in the Lab!

Pete and Jen

PS. You can listen to us talk about the Big Ideas Lab below

The Big Ideas Lab

An intensive 6-week workshop for people with changemaking ideas to learn the skills, tools, and techniques for creating and delivering high-impact content.

Get your big idea out of your head and into the world.  

Next session: TBC

(We’re hard at work making the next session of BIL)

Cultivating and communicating your ideas

You’re a changemaker with ideas.

Maybe you don’t have complete clarity on what the BIG idea looks like (yet), but you know there’s a message that needs to be heard.

You’re ready to be the voice of change. You’re ready to roll your sleeves up and learn the hard skills required to effectively deliver your message. You’re ready to practice the real, human skills (aka soft skills) required to deliver a message that moves people.

Specifically, you’re looking to create and deliver meaningful change that might take the shape of:

  • A keynote

  • A workshop

  • An online course

  • All of the above

That’s why we created this Lab. To add structure, technique and clarity to your Big Idea.

We got you.

And you got this.

Here's what you walk away with…

At the end of this 6 week workshop you will have a keynote, workshop, or class that is ready to share with the world.

Even better, you will have a repeatable process to return to with each new big idea.

Here’s how you’ll get there…

  • 6 x weekly 2 hour classes taught by Pete and Jen (Tuesdays @ 6pm USA ET)

  • 6 x weekly 2 hour peer-led learning group sessions (Thursdays @ 6pm USA ET)

  • 1 x 20min 1:1 coaching with Pete

  • 1 x 20min 1:1 coaching with Jen

  • 24/7 Community in Slack for feedback, accountability, resources, learning groups, celebrating and thrashing

  • Weekly personalised feedback from Pete and Jen

  • Weekly personalised feedback from your fellow changemakers

  • Resources relevant to the hard and soft skills you will learn in this Lab

  • A repeatable process for creating meaningful content well beyond the 6 weeks

  • Recordings of all classes

  • A supportive community

  • More aha moments than you can poke a whiteboard marker at

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 And this is what you’ll learn…

Real Human Skills (aka soft skills):

  • Practicing empathy

  • Navigating fear and imposter syndrome

  • Taking risks

  • Putting yourself on the hook

  • Connecting with your audience

  • Sharing with generosity

  • Casting a vision

  • Stepping into leadership and changemaking

Hard Skills:

  • Ideation

  • Content creation

  • Formatting for keynotes, workshops, and classes

  • Storytelling techniques

  • Story structure

  • Framework creation

  • Communication skills

  • Stage presence

  • Delivering and receiving effective feedback

A week in the life of the Big Ideas Lab

The week will flow like so (all times are in American EST):

  • Monday: 9pm ET your reflections are due.

  • Tuesday: 6-8pm ET class with Jen and Pete where we’ll deep dive into the week’s content.

  • Wednesday: Self paced noodling on the week’s content

  • Thursday: 6-8pm ET learning group session where you’ll connect with your peers, explore the week’s content and share your initial thoughts on the projects.

  • Friday: 6pm ET your weekly projects are due.

  • Saturday: You’ll comment on others’ work.

  • Sunday: 6pm ET your comments are due.

Here’s what others have said…

“The Big Ideas Lab helped me step into the work I was put on this Earth to do.

It has been one year since the Lab, and I have delivered 6 keynotes and have taught 8 workshops, both in person and virtually. Not only that, but I have gotten to serve as a disability inclusion consultant with eleven different organizations.

The B.I.L. equipped me with a skillset of tools to activate my WHY. I no longer wait on anyone to give me permission to make change… I now participate in change-making work daily.”
— Alie B. Gorrie - Founder ABG Consulting
“In the month after BIL, I delivered an interactive keynote on my idea. A year later, that idea has turned into a business with an awesome team, new collaborators, and multiple streams of income. None of this would be made possible without the repeatable and transferrable frameworks I learned here.

In a time full of transition, I owe every successful pivot to this experience. BIL is the gift that keeps on giving. It will equip you with the tools to actualize your dreams and empower you with a belief in yourself that is truly invaluable.”
— Carly Valancy - CEO Valence & Co.
“I can attest that this workshop is truly transformational. Since taking it I’ve shipped two brand new keynotes, applied to TEDx, turned one of my keynotes into an interactive workshop, created and shipped four other new interactive workshops, am currently in the process of developing five more, and am now expanding my coaching business from teaching voice lessons to artists to helping corporate America fight zoom & WFH fatigue.

Shipping my BIG IDEA after taking the Lab has helped me expand my network and promote my mission in podcast chats, Facebook Live conversations, and panel discussions. I’ve shown up more consistently and more bravely with my blog, and I am more confident in spruiking my work to potential collaborators.

Pete and Jen make the workshop fun, constructive, efficient, energetic, creative, and collaborative. I would 100% take the workshop again”
— Jenna Pastuszek - Co-Founder Innovative Voice Studio
““The world needs what you have to give”. This is an affirmation Jen encourages and The Big Ideas Lab takes it from affirmation to action.

The lab’s digestible and purpose rooted framework is unmatched. It is through this framework, working one-on-one with Jen and Pete, and supporting others developing ideas right alongside me that my idea grew from a thought to a wealth of possibility.

Since the lab, I have continued to use the framework to develop a keynote, several workshops, a whole new business offering, a blog, several collaborative projects, and a podcast.

Kobi Yamada says in his book, What Do You Do With An Idea?, “and then I realized what you do with an idea...you change the world”. Thank goodness Jen and Pete used their big idea to help others develop their big ideas so that together we can change the world. How meta! ”
— Becca Brunelle - Founder Seeking Purpose
““If you have a change making idea that you want to share with the world via a keynote or a workshop, there’s no one better to teach you the skills you need than the Queen of Storytelling, Jen Waldman, and the King of Noodling, Peter Shepherd.

Participating in this lab gave me tools and frameworks that have helped me come up with workshops on a variety of topics with intention and ease. You will leave this class with clarity around your idea, the tools you need to build a keynote or a workshop, and the inspiration you need to share your ideas with the world.”
— Lili Torre - Director and Host of The Dreaded Question Podcast

Keen to secure your spot?

Space is extremely limited.

The cost of the Big Ideas Lab is US$1,995.

  • Applications are closed

  • Payment plans available 

  • For those seeking scholarships, early birds often have the advantage. Scholarships to the Big Ideas Lab are limited and awarded on a rolling basis.

We hope to see you at our next Lab!

Who even are we?

Peter Shepherd (the long)

Pete is a periscope in the form of a human. Both literally at 6”7’ and figuratively in his work as a Coach, Speaker and Facilitator. He will help you see things you can't so that you can change your corner of the world.

You can learn more about Pete here.

Jen Waldman (the short)

Jen exists to help you express your point of view and take action so that you can lay your head on your pillow at night and say “I’m proud of what I did today. I showed up in service of the change I believe is possible.”

You can learn more about Jen here.

Together, we’re here to generously delight, challenge and serve you.

We’ve worked with:

  • Best Selling Authors

  • TED and TEDx speakers

  • International keynote speakers

  • Founders and Entrepreneurs

  • Broadway Artists

  • Social Changemakers

  • Teachers and coaches

And we’d love to work with you! Yeah, you.

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